EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EBOOK:
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
WHITE PAPER:
With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
WEBCAST:
In this exclusive webcast, learn how you can use big data to create new business value, maintain relevance, and achieve greater operational efficiency.
WHITE PAPER:
The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
WHITE PAPER:
Your brand can be the next celebrity with these helpful tips. Find out how to improve customer relationship management and web content management by consulting this resource now.
WHITE PAPER:
This paper covers many of the complications and complexities of managing a call center. It explores the various solutions available and offers pros and cons to each of the options. It shows the positive financial impact picking the right choice can have.
EGUIDE:
In this e-guide, readers will learn more about customer relationship management (CRM) analytics and what can be gained from having this in place.
EGUIDE:
In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
EGUIDE:
Access this expert e-guide to uncover a solution to customer demand for same-day-shipping and how CRM has changed the entire customer experience.
