WHITE PAPER:
This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EZINE:
In this week's Computer Weekly, we talk to retailer Sainsbury's about its data science strategy and how it helps the firm better understand customers. We take a detailed look at the evolution of the business intelligence market. And we find out how simulated disaster management can tackle the security skills gap. Read the issue now.
EGUIDE:
In this guide we reflect on 50 years of business software followed by a look to the future as we explore the evolution from on-premise to cloud systems; analysing Oracle's claim for Infrastructure as a Service (IaaS) business to the proliferation of cloud integrations.
EGUIDE:
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
EBOOK:
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
ESSENTIAL GUIDE:
This research from Deloitte identifies the areas with the biggest immediate opportunity for retail and consumer packaged goods (CPG) businesses looking to invest in blockchain technology.
EBOOK:
SAP's Hana in-memory data platform promises to transform business processes. In this 11-page buyer's guide, Computer Weekly looks at how Hana is changing traditional SAP architecture, how it has streamlined customer services for one business, and why there is confusion over Hana implementation.
EGUIDE:
In this e-guide: Computer Weekly has announced the 11th annual UKtech50, our definitive list of the movers and shakers in UK technology – the CIOs, industry executives, public servants and business leaders driving the role of technology in the UK economy.
EGUIDE:
In this e-guide: HR software had long been a relatively backward zone of enterprise software before the Covid-19 pandemic. It had been catching up, as organisations applied digital approaches drawn from customer experience to employee experience, encompassing the journey from recruitment, through working and learning, to moving up or moving on.
