WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
EZINE:
In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
EBOOK:
This expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
WHITE PAPER:
This white paper will help you understand the role of data quality in developing profitable customer relationships. Gain insight into the strategies and technologies that can help you get the most from your customer-facing systems.
EBOOK:
This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
WHITE PAPER:
This paper reveals key insights into what actually drives customer advocacy, as well as what grocers can do to improve the level of advocacy among their customer populations.
EGUIDE:
In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
PRESENTATION TRANSCRIPT:
The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
EGUIDE:
Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
