WHITE PAPER:
Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
PRESENTATION:
In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change.
EGUIDE:
The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
EBOOK:
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
WHITE PAPER:
This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
EGUIDE:
In this expert e-guide, we explore 5 key steps to building a comprehensive digital transformation strategy that helps you craft positive experiences for your customers and employees.
EBOOK:
Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.
WHITE PAPER:
This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
EGUIDE:
In this expert e-guide, discover insights into the sales process and learn how more organized management can help you bust quotas. Also, explore the methods managed service providers leverage—both homegrown and commercial—that help them nail down their pricing calculations.
